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Downtown San Mateo · Est. 2011

The Standard
Barber Co.

A proper barbershop for a clean fade, a sharp beard, and a straight-razor shave. Walk in, or book online in about thirty seconds.

★★★★★  4.9 · 268 Google reviews
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Since 2011

The kind of shop where they remember your cut, take walk-ins, and never rush you out of the chair.

Services

Cuts, beards, and shaves

Starting prices. Final quote depends on length and detail, and we tell you before we start, never after.

Why locals stay

What you can count on

Honest chair
We tell you what actually suits your hair and your week, not whatever costs the most. If a quick line-up is all you need, that's what you'll get.
Master barbers
Every barber here has years behind the chair, and the same hands cut your hair each time if you want them to.
Clean and licensed
California-licensed barbers, a fresh blade and a sanitized station for every client, every time.
Walk in or book ahead
Walk-ins are always welcome. Or book a specific barber and time online in about thirty seconds.
Est. 2011Walk-ins welcomeOnline bookingLicensed barbersCash & cardParking nearby
Reputation

Loved by locals

4.9
★★★★★
Based on 268 Google reviews
Read on Google →
★★★★★

"Best fade I've had in San Mateo, and they actually listen. Been going for three years."

Andre M.Google review
★★★★★

"Took my son for his first real haircut. Patient, kind, and it looked great."

Rosa L.Google review
★★★★★

"The straight-razor shave is the best twenty minutes of my week. Old-school in the best way."

Kevin T.Google review

On your live page, these are pulled from your real Google reviews, always the genuine ones.

Local Perk

A San Mateo Local deal

✂ Free beard line-up with your first cut
Just mention San Mateo Local.
Visit

Find us

Address88 E 3rd Avenue, San Mateo, CA 94401
Phone(650) 555-0172
HoursTue–Fri 10a–7p
Sat 9a–5p · Sun–Mon closed
AreaDowntown San Mateo
CallDirections
Good to Know

Frequently asked

Do you take walk-ins?

Always. Walk in any time we're open and we'll get you in the next open chair. If you want a specific barber or time, booking online guarantees it.

How do I book a specific barber?

Book online and pick your barber and time, about thirty seconds. Or call the shop and we'll set it up.

Do you cut kids' hair?

Yes, twelve and under is a kids cut. We're patient with first haircuts.

Is there parking?

Street parking on 3rd Avenue and the city garage a block over on 2nd.

Ask

Ask about The Standard

Ask and get an answer from the business's verified information, hours, services, and location.

What are your hours?How much is a fade?Do you take walk-ins?
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